This project was created by Jennifer Lyon in 2017. She is a photographer and marketing guru in Waterloo, On, and who, for the past year, has been putting herself out there and befriending amazing women.
Over time, she connected with and befriended like-minded women in the region and offered them an incredible photo shoot. She helped elevate them with great shots and branding advice to enhance whatever awesome they were doing. She was delighted and grateful to receive their unique support in return.
To Jennifer, this is a break from the norm. It is a challenge to current female relationships. With this project, Jennifer hopes to flip the script: moving away from common reactions of jealousy when meeting an accomplished woman, to a desire to befriend.
Jennifer is actively re-branding female relationships with this project and hopes that more women will join her.